Panasonic Mark 100th Anniversary with “TRANSITIONS” – An Immersive Installation at Milan Design Week

Milano Salone 2018 – Panasonic Won The Best Technology Award

Jury statement: “For the project’s ability to evoke an experience of technology as much intangible as much unique and relevant enveloping the visitor and proposing a sensory orchestration with an extraordinary impact”. A spectacular installation, which exploits Panasonic technologies in air conditioning, image processing, sound, lighting and even personal care – at the Pinacoteca di Brera, in the Brera Design District.

The immersive installation “Air Inventions” was the focal point of our exhibition – a huge “water-drop pavilion” in the courtyard of the Pinacoteca de Brera, home of the Brera Academy of Fine Arts. The installation showcased Panasonic’s latest air-conditioning technology, allowing visitors to experience the cleanest, purest air in Milan.

In addition, Panasonic’s imaging, audio, and lighting technologies help create a calming and welcome atmosphere away from the busy design fair environment. The concept is based on Panasonic’s new creative philosophy of creating products and experiences that address more intangible elements of everyday life, such as wellbeing, feelings and experiences.

“TRANSITIONS in Conversations” will be a series of panel discussions hosted by Panasonic during the fair looking at the impact that design will have on culture, living spaces and community in the future.

Mr. Shigeo Usui, the Director of Panasonic Corp, Appliance Company Design Centre explains this year’s exhibition: “In an era where diverse values co-exist, the role of design is dramatically changing. Our ‘Air Inventions’ installation has been born out of our strong commitment to a new creative philosophy that focuses on the value of intangible experiences. Once you step inside this space, you can’t help but take a deep breath in. Panasonic Design will open its new Design Headquarters in the world-famous cultural capital of Kyoto in April 2018, accelerating the exciting transitions currently happening throughout our organization.”

Outlines for the installation – Air Inventions

A 20-metre diameter air dome in the shape of a giant water-drop will be installed in the courtyard of the venue – Pinacoteca di Brera. Inside, Panasonic aims to create “the most beautiful and clean space in Milan” by utilizing the combination of our proprietary technologies – nanoe X, our air purification ionization technology, and “silky fine mist” , another proprietary technology which micronizes water with high pressured air.
Inside the dome, visitors will see our ultra-super brightness projector – PT-RQ32K(brightness at the centre: 27,000 lumen). Additionally, we have used the high performance/high resolution fisheye lens – ET-D3LEF70 creating the highly realistic 4K projection mapping.
Panasonic has been designing and creating “things” since its birth in 1918, and this year’s exhibition demonstrate Panasonic Design’s commitment to challenge this by creating products and services that address things that we cannot see or touch, i.e. people’s feelings and experiences.


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